We were approached by CFM originally for SEO purposes, and we both agreed that the best option here was to pull down the existing site and rebuild from scratch, this is often an easy option, as existing web sites have all the content they need, so it is mainly a design job.
Once we had copied all of the content and relevant information on to our local machines, we then set about giving CFM a more corporate look, using WordPress as the back end so that they can benefit from the SEO power of WP.
We are sure you agree, that the site now has a strong, corporate feel without being unapproachable, we even have the owner starting to write and posts blogs, to keep fresh content appearing on the website, awesome for SEO.